Compact tagline lockup

Compact tagline lockup, minimal, swiss, cool

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Light-blue page showing the compact stacked version of the tagline, with the English set as a three-line block and four translations in a row beneath.

Summary

The compact counterpart to the tagline page: the English line is broken into a three-line stacked block on the left of center, and the four Nordic translations run as a four-column row below.

Visual description

Same light-blue (#5FA8DC) field and top-left "Tagline - Compact" label with identical explanatory paragraph, plus the green sparkle top-right. The tagline "We bring / buildings / to life." is set as three left-aligned white lines occupying the center-left. Lower on the page, four translations sit side by side in mid-blue as a row of stacked phrases: "Annamme kiinteistollesi elaman.", "Vi ger fastigheter liv.", "Vi gir bygninger liv.", "Vi giver bygninger liv." A small "2021" anchors the bottom-left.

Key takeaway

The same tagline presented in two ratios on twin pages: one wide single line, one tall three-line block, so designers can pick by application shape. The four-up translation row is an efficient way to show all locales without repeating the layout.

Reuse notes

Good model for documenting a horizontal versus stacked logotype or tagline. Useful when a brand line must flex between banner and square placements; keep the two pages visually identical so the difference reads as ratio, not restyle.

From this deck: Compact tagline lockup

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