A5 landscape ad grid spec

Summary

A layout-rules page that pairs an empty seven-column grid wireframe with a finished A5 photo-ad mock, showing how the grid carries a real composition.

Visual description

Light grey full bleed. Top-left holds a "Grid - A5" heading, a two-paragraph body explaining why all material sits on a grid, and a small spec block ("Size: A5 - Landscape", "Margins: 15 mm, Columns: 7, Gutter: 4 mm"). The right two-thirds carries two white cards. The first is an empty grid wireframe drawn in pale teal hairlines showing seven vertical columns. The second is a finished example: a top-down construction photo of looping copper pipes and a worker, overlaid with white "Large headline" type, a small "Lorem ipsum" eyebrow, a line of body copy, and the teal-and-white Bravida logo lower-right, with a rounded concave corner cut into the image. A small "2021" sits bottom-left.

Key takeaway

Showing the bare grid and the populated result on the same page so the rule and its payoff read together. The signature concave rounded corner ("Graphic format - Radius") on the image gives an otherwise plain documentary photo a branded silhouette.

Reuse notes

A clean template for any brand-guideline page that documents an ad or layout grid. Pairing an empty wireframe with one finished example is directly reusable. The rounded image corner is a Bravida-specific device; swap for your own shape language.