Graphic format introduction (the B shape)

Summary

The introduction to Bravida's "graphic format": the rounded curve of the logotype's "b" becomes a brand-wide shape, shown as a construction diagram masking a photo and applied to a trifold brochure.

Visual description

Full-bleed Bravida blue with a green sparkle top-right. Top-left a small "Introduction" heading and a paragraph explaining the geometrical round curves of the "b" create a graphic format used across the identity. The centre shows a large "b" letterform built from thin construction outlines; its lower bowl is filled with a photo of a worker kneeling on industrial ductwork, so the image is masked into the rounded shape. To the right, a light-blue trifold brochure mockup repeats the same device: a white "bravida" logo at top and the same photo masked into the rounded lower corner. A hairline footer runs along the bottom.

Key takeaway

Deriving a reusable, scalable graphic device straight from a single curve in the logotype, then showing it twice (as a construction diagram and as a live brochure). The photo-masked rounded corner gives the brand a recognisable crop shape that works at any size.

Reuse notes

A strong reference for brand systems that want one ownable shape tying applications together. The construction-outline-next-to-real-mockup pairing is reusable for explaining any geometric brand device. The masked-corner crop depends on a consistent radius rule; document the radius so it stays on-brand across formats.