Area of expertise lockup color options

Area of expertise lockup color options, minimal, swiss, high-contrast

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Split light-and-dark page demonstrating the expertise lockup in Bravida Blue on white and in light-blue or white on a dark panel.

Elementslogo
Palette
#FFFFFF
#0E3A52
#0E5C8A
#34E0A1

Summary

A color-usage page for the expertise lockup, split into a white half and a dark teal half so the same Bravida logo and "Fire & Security" name can be shown in blue on light and in light-blue or white on dark.

Visual description

The right two-thirds is split vertically: a white panel on the left, a dark teal-blue panel on the right. On the white panel the green-and-blue Bravida logo sits above "Fire & Security" set in Bravida Blue. On the dark panel the logo appears twice, once with the name in light-blue (Bravida Light Blue 75) and once with it in white, demonstrating both approved reversed treatments. Top-left a black "Color options" heading with three short rules ("On white backgrounds use Bravida Blue...", "On dark backgrounds use Bravida Light Blue 75 or white...", "Always strive for good readability and contrast."). The green sparkle is top-right; "2021" bottom-left.

Key takeaway

Putting the on-light and on-dark cases on one split page so the contrast rule is shown, not just stated. Offering two valid reversed options (light-blue and white) side by side documents flexibility while bounding it.

Reuse notes

A compact way to specify logo color on light versus dark grounds. The split panel keeps both contexts comparable at the same scale; reuse it whenever a mark must survive on inverted backgrounds.

From this deck: Area of expertise lockup color options

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