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Spec page for the solid-color A5 graphic ad, with green and blue variants shown beside the type and color rules.
Summary
The graphic (non-photo) version of the A5 ad spec: the same type rules plus a color rule, demonstrated as a green ad and a blue ad side by side.
Visual description
Light grey full bleed. Top-left, a "Graphic Ad - A5" heading sits above labelled spec groups for "Large headline" (Inter Extra Light 50 pt), "Information top", "Bodytext", a "Graphic format - Radius 50 mm" note, and a "Colors" block listing "Bravida Green" and "Bravida Light Blue 75". The right two-thirds carries two white cards holding two flat-color ads: one bright green, one bright blue. Each repeats the same composition: a "Lorem ipsum" eyebrow, large pale "Large headline" type, and the Bravida logo lower-right, with a concave rounded corner cut into the color block.
Key takeaway
Showing the same layout in two approved fills (green and blue) demonstrates the system's range without changing the template. The flat-color ad with the cut concave corner is a strong, cheap-to-produce alternative to a photo ad.
Reuse notes
Useful whenever a guideline needs a non-photographic ad variant. Showing the same composition in each brand color at once is a clean way to lock the palette. The exact colors and radius are Bravida's; reuse the structure, not the hues.
From this deck: A5 graphic ad color spec
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