Bravida GreenHub applied examples

Summary

The GreenHub concept page: two logo lockups (GreenHub set in Bravida Green) sit beside real-world applications, a green-line illustrated cargo bike box, mint polo shirts and white helmets, showing the sustainability sub-brand in use.

Visual description

White page. Left third is a black "Bravida GreenHub" heading with paragraphs on the concept, illustration rules and shirt/helmet color use. The center-right shows two stacked logo lockups: the green-and-blue Bravida wordmark with "GreenHub" in Bravida Green to its right, single-line then double-line, on dotted guides. Top-right a photograph of a Riese & Muller cargo bike with a white box carrying the Bravida logo and a green-line building illustration. Below, a front-and-back pair of mint-green polo shirts (small chest logo, large white symbol on the back) and three white bicycle helmets with the blue logo and green "GreenHub" text. "2021" sits bottom-left.

Key takeaway

Introducing a sub-brand by pairing its lockup with immediate real-product proof, bike, apparel, helmet, so the concept lands as something tangible rather than a logo variant. The green-line illustration ties the merch back to the sustainability palette.

Reuse notes

A good template for presenting a program or sub-brand inside a larger identity: lockups on the left, applied mockups on the right. Depends on having actual product shots; the photo plus illustrated-box combination is the memorable move.