Illustration highlight rule (bring buildings to life)

Illustration highlight rule (bring buildings to life), minimal, illustrated, cool

Preview image. Unlock full-res

The same line-art cityscape with selected elements filled solid white to demonstrate the highlight-a-detail rule behind the tagline.

Summary

The illustration cityscape reused to show the highlight rule: specific parts (a building interior, the shopping mall) are filled solid white so they "come to life" against the line-only scene.

Visual description

The same light-blue slide and continuous line-art cityscape as the previous page, with a green sparkle top-right. Top-left a "Bring buildings to life" heading and a paragraph explaining that specific elements such as a window or the shopping mall can be highlighted to illustrate the saying, and that the illustrations are bespoke to Bravida. In the drawing, two clusters (a furnished interior near the centre and a section of the mall) are now filled with solid white, lifting them out of the otherwise uniform blue line work. A hairline footer runs along the bottom.

Key takeaway

Animating meaning into a flat line illustration by filling only a few key elements solid white, literally "bringing buildings to life" to back the tagline. The same base artwork does double duty: neutral on one page, narrative on the next.

Reuse notes

A neat way to make one illustration carry a message: keep a master line drawing and a highlighted variant. Reusable wherever a brand idea needs a visual hook inside an existing graphic. The white-fill highlight needs a coloured (not white) background to read; on white it would disappear.

From this deck: Illustration highlight rule (bring buildings to life)

View deck

More like this