Intro motion alternatives

Summary

A four-frame storyboard of the video intro, showing the two intro options and how the logotype animates in over footage and then clears.

Visual description

Light grey full bleed. Top-left, an "Intro" heading sits above several short paragraphs: the logotype is used as a marker that content comes from Bravida; option A omits the logotype so the viewer focuses on the footage; option B animates the logo in over the footage and clears it on the same frame as a transition; a caption notes frames 1 to 4 show alternative B. The right two-thirds holds a 2x2 grid of dark photographic frames, each numbered with a small circled digit. Frame 1 is a close, dark shot of an industrial fan with no logo. Frame 2 shows the same fan footage with the green-and-white logotype animating in, still skewed. Frame 3 shows the resolved logo over the fan. Frame 4 shows a daylit rooftop solar array with no logo, the transition out. "2021" sits bottom-left.

Key takeaway

Numbering the keyframes (circled 1 to 4) over real footage to show exactly when the mark enters and exits, and documenting an explicit "no logo" alternative so motion design stays footage-first. The circled-number convention keeps a busy photographic board readable.

Reuse notes

A strong template for specifying a video intro in a brand guideline, especially one that respects footage over branding. Needs genuine on-brand footage to carry the frames. The animation is conveyed through numbered stills, not actual motion.