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Type and format spec for an A5 photo ad, listing headline, info and body settings beside a finished example.
Summary
A type-specification page for the A5 photo ad: a left column of exact text settings paired with one finished ad on the right.
Visual description
Light grey full bleed. Top-left, a "Photo Ad - A5" heading sits above three labelled spec groups: "Large headline" (Inter Extra Light 50 pt, kerning -20, leading 110%, wordspacing 80%, left aligned), "Information top" (Inter Light 14 pt), and "Bodytext" (Inter Light 10 pt, leading 130%), plus a "Graphic format - Radius 50 mm" note. A single white card on the right shows the finished ad: a top-down photo of looping copper pipes and a small worker, with white "Large headline" type, a "Lorem ipsum" eyebrow, a line of body copy, and the Bravida logo lower-right; a concave rounded corner is cut into the image. "2021" sits bottom-left.
Key takeaway
Spelling out every type setting (size, kerning, leading, wordspacing, alignment) as a tidy labelled list next to the rendered result, so a designer can rebuild the ad exactly. The wordspacing-80% detail is an unusually precise spec worth noting.
Reuse notes
A model page for documenting a single ad format down to the point size. Best when paired with a grid page (as here) and repeated across each format. The named typeface and radius are Bravida-specific; substitute your own.
From this deck: A5 photo ad type spec
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