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Type and format spec for the tall 300x600 px photo web banner, with settings listed beside a finished vertical example.
Summary
The type-spec page for the 300x600 px photo banner: exact text settings on the left and one finished tall photo banner on the right.
Visual description
Light grey full bleed. Top-left, a "Photo Banners" heading sits above two labelled spec groups, "Large headline" (Inter Extra Light 40 pt, kerning -20, leading 110%, wordspacing 80%, left aligned) and "Bodytext" (Inter Light 10 pt, leading 130%), plus a "Graphic format - Radius 40 mm" note. A single tall white portrait card on the right shows the finished banner: a top-down photo of looping copper pipes and a small worker in the upper half, with white "Large headline" type, a short body paragraph, and a "Bravida.se" url plus the Bravida logo on a white footer strip; a concave rounded corner is cut into the image. "2021" sits bottom-left.
Key takeaway
Carrying the exact same labelled type-spec format from the print ad pages onto the digital banner pages, with only the point sizes reduced, so print and web rules read as one coherent system.
Reuse notes
A clean reference for specifying a vertical photo banner. Works best directly after its grid page and alongside the graphic-banner variant. The named typeface, radius and stock photography are Bravida's; reuse the labelling structure.
From this deck: 300x600 photo banner spec
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