Chart style example spread

Summary

A chart-style example: a magazine spread mockup showing a circular service-cycle diagram drawn in the brand's illustration style, paired with photos and body copy.

Visual description

Light-grey slide. Top-left a "Charts" heading and a paragraph saying charts should feel like an extension of the illustration style, informative and simple, using Bravida colors. The right two-thirds is a mockup of an open magazine spread. The left page sits on a light-blue field and carries a circular "cycle" diagram (a ring split into Installation and Service segments with a small line-art building at its centre and two round icons), a Swedish headline, and two columns of body copy. The right page is white with two stacked photos: a nurse with a colleague, and a worker installing a sink. A faint gutter and shadow sell the open book. A hairline footer runs along the bottom.

Key takeaway

Treating data graphics as part of the illustration system, same line weight, same blue palette, same flat geometry, so a process diagram looks native to the brand rather than like a generic chart. Pairing the diagram page with a photo page balances abstract and concrete.

Reuse notes

A useful reference for the chart/diagram-style page of a brand guideline, especially where charts must match an existing illustration language. The circular cycle diagram is reusable for service or lifecycle stories. Keep chart line weight and palette locked to the illustration rules so the two never drift apart.