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Type and format spec for the small 300x250 px photo banner, with settings listed beside a finished landscape example.
Summary
The type-spec page for the 300x250 px photo banner: exact text settings on the left and one finished landscape photo banner on the right.
Visual description
Light grey full bleed. Top-left, a "Photo Banner" heading sits above two labelled spec groups, "Large headline" (Inter Extra Light 35 pt, kerning -20, leading 110%, wordspacing 80%, left aligned) and "Bodytext" (Inter Light 9 pt, leading 130%), plus a "Graphic format - Radius 30 mm" note. A single near-square white card on the right shows the finished banner: a cropped top-down photo of copper pipes and a tiny worker on the left, white "Large headline" type and a short body line, and a "Bravida.se" url plus the Bravida logo on a white footer; a concave rounded corner is cut into the image. "2021" sits bottom-left.
Key takeaway
Stepping the headline down to 35 pt and the radius to 30 mm for the smaller unit, while keeping every other rule identical, shows how to scale a spec proportionally rather than redesigning per size.
Reuse notes
A clean reference for a compact photo ad unit. Pairs with its grid page and the graphic variant. Named typeface, radius and stock imagery are Bravida-specific; reuse the labelled-spec layout.
From this deck: 300x250 photo banner spec
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