Logotype animation sequence

Summary

A four-frame storyboard that walks through the logotype animation, from a few stray strokes to the resolved Bravida logo.

Visual description

Light grey full bleed. Top-left, a "Logotype" heading sits above a paragraph comparing the animation to the lines, tubes and wires that grow to form a building's infrastructure: the symbol and letters grow simultaneously along their paths, the motion starting slowly, accelerating, then easing out. The right two-thirds holds a 2x2 grid of deep-blue landscape frames read as a sequence. Frame one shows only a few scattered green and white fragments. Frame two shows the sparkle mark and letters mostly grown but still skewed and mirrored. Frames three and four show the fully resolved green-mark-plus-white-"bravida" lockup. "2021" sits bottom-left.

Key takeaway

Documenting an animation as a small ordered grid of keyframes from broken fragments to finished mark, with a plain-language easing note ("slow, accelerate, slow"). It conveys timing and intent without video. The infrastructure metaphor ties the motion back to what the company actually does.

Reuse notes

A reusable way to specify a logo build in a static guideline. Four frames is enough to imply the in-between motion. Best read right after the motion-intro page. The animation is implied by the storyboard, not visible as motion.