Primary brand colors blue and green

Summary

The primary palette page: two tall color blocks, Bravida Blue and Bravida Green, each labeled with full print and screen color values, set against a left column of rationale and color-system notes.

Visual description

White slide. A narrow left column carries the "Primary brand colors" header and several short paragraphs explaining the primary pair plus what PMS, CMYK, RGB and NCS each mean. The right two-thirds is split into two full-height fields, a deep teal-blue on the left and a bright mint green on the right; the blue field's lower-left corner is rounded into a large quarter-circle, echoing the symbol geometry. Small white caption blocks sit at the top of each field: "Bravida Blue" with PMS 7706 C/U, CMYK, RGB, HEX #006390, NCS values, and "Bravida Green" with PMS 3385 C / 3375 U, RGB, HEX #34E0A1, NCS. Hairline footer with "2021".

Key takeaway

Using large, full-height color fields as the swatches themselves, with the technical values set quietly in white on top, so the page communicates the color emotionally and precisely at once. The single rounded corner ties the swatch back to the logo shape.

Reuse notes

A strong primary-color page for any brand guide. Keep the spec stack (PMS, CMYK, RGB, HEX, NCS) consistent across every color page so values are scannable in the same order; the big-field treatment works best for a short primary palette of two or three colors.