A4 advertising grid system

Summary

An A4 advertising grid page: a short rationale for using grids, the spec values, a blank column grid, and an applied photo poster showing the system in use with a rounded image corner.

Visual description

Light-gray background. "Grid - A4" headline top-left, with a left text column explaining that all graphic material should be laid out on a grid, that grids are starting points, and listing the spec (Size A4, Margins 20 mm, Columns 10, Gutter 4 mm). The center shows a blank white A4 with faint blue 10-column guides. The right shows an applied poster: a journalistic photo of an installation interior with one large rounded corner, a small blue "Lorem ipsum" kicker, a blue "Small headline" with lorem body at lower-left, and the "bravida" logo bottom-right, all sitting on the same grid guides.

Key takeaway

The full teaching sequence on one page: why-to-use-a-grid copy, the numeric spec, the empty grid, and a finished ad on that grid. The rounded photo corner is the signature graphic move tying the ad system to the brand's other rounded shapes.

Reuse notes

A reusable model for documenting an editorial or advertising grid. Reuse the rationale-plus-spec-plus-empty-plus-applied structure. Note the recurring large rounded image corner as the brand's distinctive layout signature across ad formats.