Docusign wordmark construction

Summary

A wordmark construction page: a narrow left text column explains the customizations to the proprietary DS Indigo typeface, and a large right panel shows the before/after lowercase "docusign" with annotation arrows pointing at each altered letterform.

Visual description

Standard guideline layout on white. A small all-caps running header reads "Docusign Brand Identity Guidelines v1.2" left, "Logo" and "Icon & Wordmark" as section labels, page number "16" right. The left column carries the heading "The Wordmark" over body copy and a bulleted list about the angular "d" and "i" stems, the customized "u" and "s", and rounded inktraps. The right side is a rounded panel split into two zones: an upper warm off-white band shows "docusign" in outline letters with an arrow to a second filled "docusign" ("DS Indigo" to "Docusign Wordmark"), set on faint dotted baseline guides; the lower zone is three colored blocks (near-black, cobalt, pale lilac) holding oversized white and tinted letter fragments ("di", "us", "gn") with thin indigo annotation arrows marking the joints and terminals.

Key takeaway

Splitting one panel into a clean before/after comparison up top and zoomed letterform close-ups below, all tied together with the same thin annotation arrows. The colored fragment blocks turn a dry type-spec into something graphic.

Reuse notes

A reusable template for any brand or type page that needs to justify custom letterform work. Best when you genuinely have distinctive letterforms to show; the zoomed crops fall flat on a stock typeface. Pairs with the icon and lockup pages that precede it.