Preview image. Unlock full-res
A lower-thirds spec showing a portrait video still with an overlaid name and title lockup, annotated with type specs and grid guides on a cream panel.
Summary
A lower-thirds spec: a video still of a seated woman with an overlaid "Marie Wilsen / Founder & CEO / A Flower Company" lockup, annotated with font, weight, size, and tracking specs and faint grid guides.
Visual description
Standard hairline header (section "Video Guidelines", subsection "Grid and Composition", page 83). The left column holds a "Lower Thirds" headline, copy on introducing a person on screen, and a bullet list (Name, Preferred pronouns, Role, Business or company name). The right two-thirds is a cream rounded panel holding a large video still of a woman resting her chin on her hand by a window. A white lower-third lockup overlays the image: a large name "Marie Wilsen" with smaller "Founder & CEO / A Flower Company" beneath. Faint white grid guides frame the composition, and a poppy leader line connects spec callouts ("Name and Pronouns", "Title and Company" with DS Indigo font, weight, size, and -2% letter spacing) from the left.
Key takeaway
Annotating a real video frame with both grid guides and a tidy type-spec block, so the lower-third rule is shown in context and to the exact setting. The leader line from spec text to the live element keeps measurements attached to what they describe.
Reuse notes
A reusable template for on-screen-text and caption specs in video or broadcast guidelines. The pattern (live frame + overlaid lockup + spec callouts) works for any titling, watermark, or UI-overlay rule. Pairs with the XL lower-third and subtitle pages for a complete titling section.
From this deck: Docusign lower-thirds spec
View deck
