Docusign video casting page

Summary

A casting page: left-column guidance on inclusive representation beside an asymmetric montage of three photos (a wheelchair user at a desk, a smiling woman, and a large portrait of a woman in a hijab).

Visual description

Standard hairline header (section "Video Guidelines", subsection "Casting", page 87). The left column holds a "Casting" headline, copy on representing the diverse world of Docusign customers, and a "Casting Considerations" bullet list (Age, Race and ethnicity, Gender and identity, Abilities). The right two-thirds is an asymmetric photo arrangement: a wide landscape shot of a man using a wheelchair at a standing desk, a smaller portrait of a smiling woman beneath it, and a tall full-height portrait of a smiling woman in an olive hijab filling the right side. All are warm, candid, and shallow-focus.

Key takeaway

Letting the imagery itself demonstrate the casting brief: the montage spans age, ability, and ethnicity so the inclusive-representation rule is shown, not just stated. The mixed-size asymmetric arrangement (one wide, one small, one tall) keeps a three-photo page from feeling like a plain grid.

Reuse notes

A reusable template for casting, diversity, or "people" pages in brand and video guidelines. The asymmetric one-wide / one-small / one-tall photo cluster works wherever a few portraits need a more editorial layout than a uniform grid. Depends on a genuinely diverse, well-shot image set to be credible.