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Product lockup page showing the Docusign IAM mark, with a gradient "IAM" on light and reversed versions on near-black and cobalt panels.
Summary
A product-lockup page introducing the Docusign IAM mark, shown once full-color on light and twice reversed on dark panels, with a long "Considerations" note on when to use it.
Visual description
Two-column layout with an unusually long left column: heading "Docusign IAM Lockup", an intro line, a bolded "Considerations:" subhead, and two paragraphs on balancing differentiation against the master brand. The right side is a rounded panel split into an upper off-white zone and a lower row of two dark panels. In the off-white zone, the horizontal Docusign lockup sits beside "IAM" set in a poppy-to-cobalt gradient. Below, a near-black (Inkwell) panel and a cobalt panel each carry the white reversed lockup with "IAM" in the same gradient, demonstrating the mark on both dark grounds.
Key takeaway
Using a gradient-filled sub-brand word ("IAM") as the one accent that distinguishes a product lockup from the master logo, then proving it survives reversal on two dark backgrounds. The long considerations column shows how to gate a sub-brand's use in writing.
Reuse notes
A strong reference for any company with a master brand plus a named product or platform lockup. Reuse the "one accent word + reversal proofs + usage gate" structure. The gradient needs enough contrast to stay legible when reversed; test it on your darkest brand color.
From this deck: Docusign IAM lockup
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