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IKAN Brand Guidelines 2023

A 55-slide brand guideline deck for IKAN, a workforce mobility company, built on a calm midnight-green and pale-mint two-tone system, a custom "i-kan" wordmark with a window-notched "k", and a grotesque-plus-serif-italic type pairing accented in coral.

55 slides · Guideline

View deck overview
IKAN brand guidelines cover, editorial, minimal, dark
Cover
IKAN table of contents, editorial, minimal, light
Contents
IKAN brand statement, editorial, minimal, light
Statement
IKAN company introduction split, editorial, minimal, light
About
IKAN brand strategy section divider, editorial, minimal, dark
Section
IKAN brand values five columns, editorial, minimal, light
Framework
IKAN brand story long copy, editorial, minimal, light
Body Copy
IKAN brand positioning copy, editorial, minimal, light
Value Proposition
IKAN verbal identity section divider, editorial, minimal, dark
Section
IKAN tone of voice, editorial, minimal, light
Tone Of Voice
IKAN brand vocabulary tag grid, editorial, minimal, light
Body Copy
IKAN our logo section divider, editorial, minimal, dark
Section
IKAN logo and logomark hero, editorial, minimal, cool
Logo Reveal
IKAN wordmark construction, editorial, minimal, light
Logo Usage
IKAN logomark construction, editorial, minimal, light
Logo Usage
IKAN logo lockups standard and inverted, editorial, minimal, light
Logo Usage
IKAN lockups with descriptor, editorial, minimal, light
Logo Usage
IKAN lockups with descriptor and tagline, editorial, minimal, light
Logo Usage
IKAN vertical lockup with descriptor (standard and inverted), minimal, swiss, cool
Logo Usage
IKAN vertical lockup with descriptor and tagline, minimal, swiss, cool
Logo Usage
IKAN logomark with padding (standard and inverted), minimal, swiss, cool
Logo Usage
IKAN logo grayscale variations, minimal, swiss, monochrome
Logo Usage
IKAN wordmark clear space (x/2), minimal, swiss, cool
Logo Usage
IKAN logomark clear space (x/4), minimal, swiss, cool
Logo Usage
IKAN standard lockup clear space (x/2), minimal, swiss, cool
Logo Usage
IKAN vertical lockup clear space (x/2), minimal, swiss, cool
Logo Usage
IKAN logo minimum size (32px favicon), minimal, swiss, cool
Logo Usage
IKAN logo misuse (prohibited treatments), minimal, swiss, cool
Logo Usage
IKAN logomark on shipping container, photographic, minimal, dark
Mockup
IKAN brand pattern (rounded-corner grid), minimal, swiss, light
Brand Elements
IKAN poster concept on bus-stop (Change the world), photographic, editorial, cool
Mockup
IKAN Colours section divider, minimal, swiss, dark
Section
IKAN primary colours (Sky Blue, Midnight Green, Accent), minimal, swiss, cool
Color Palette
IKAN secondary colours with tints, minimal, swiss, vibrant
Color Palette
IKAN neutral colours, minimal, swiss, muted
Color Palette
IKAN colour palette usage proportions, minimal, swiss, vibrant
Color Palette
IKAN typography section divider, minimal, dark-mode, dark
Section
IKAN primary typeface (Space Grotesk), minimal, editorial, light
Typography
IKAN highlight typeface (Calluna), editorial, minimal, light
Typography
IKAN secondary typeface (Lexend Deca), minimal, editorial, light
Typography
IKAN branding applications divider, minimal, dark-mode, dark
Section
IKAN outdoor banner mockup, photographic, minimal, cool
Mockup
IKAN campaign tile grid, swiss, minimal, cool
Layout
IKAN value-led campaign tiles, swiss, photographic, vibrant
Layout
IKAN billboard mockup, photographic, minimal, cool
Mockup
IKAN social feed mockup (in-hand), photographic, minimal, light
Social
IKAN Instagram post templates, minimal, swiss, light
Social
IKAN stationery flat-lay, photographic, minimal, cool
Mockup
IKAN letterhead and stationery detail, photographic, minimal, cool
Mockup
IKAN letterhead templates, minimal, swiss, light
Layout
IKAN business card templates, minimal, swiss, cool
Layout
IKAN envelope templates, minimal, swiss, cool
Layout
IKAN ID card mockup, photographic, minimal, cool
Mockup
IKAN email signature spec, minimal, swiss, light
Layout
IKAN closing "Fin." page with contact, minimal, editorial, dark
Closing