IKAN Brand Guidelines 2023
A 55-slide brand guideline deck for IKAN, a workforce mobility company, built on a calm midnight-green and pale-mint two-tone system, a custom "i-kan" wordmark with a window-notched "k", and a grotesque-plus-serif-italic type pairing accented in coral.
55 slides · Guideline
View deck overview
IKAN brand guidelines cover
IKAN table of contents
IKAN brand statement
IKAN company introduction split
IKAN brand strategy section divider
IKAN brand values five columns
IKAN brand story long copy
IKAN brand positioning copy
IKAN verbal identity section divider
IKAN tone of voice
IKAN brand vocabulary tag grid
IKAN our logo section divider
IKAN logo and logomark hero
IKAN wordmark construction
IKAN logomark construction
IKAN logo lockups standard and inverted
IKAN lockups with descriptor
IKAN lockups with descriptor and tagline
IKAN vertical lockup with descriptor (standard and inverted)
IKAN vertical lockup with descriptor and tagline
IKAN logomark with padding (standard and inverted)
IKAN logo grayscale variations
IKAN wordmark clear space (x/2)
IKAN logomark clear space (x/4)
IKAN standard lockup clear space (x/2)
IKAN vertical lockup clear space (x/2)
IKAN logo minimum size (32px favicon)
IKAN logo misuse (prohibited treatments)
IKAN logomark on shipping container
IKAN brand pattern (rounded-corner grid)
IKAN poster concept on bus-stop (Change the world)
IKAN Colours section divider
IKAN primary colours (Sky Blue, Midnight Green, Accent)
IKAN secondary colours with tints
IKAN neutral colours
IKAN colour palette usage proportions
IKAN typography section divider
IKAN primary typeface (Space Grotesk)
IKAN highlight typeface (Calluna)
IKAN secondary typeface (Lexend Deca)
IKAN branding applications divider
IKAN outdoor banner mockup
IKAN campaign tile grid
IKAN value-led campaign tiles
IKAN billboard mockup
IKAN social feed mockup (in-hand)
IKAN Instagram post templates
IKAN stationery flat-lay
IKAN letterhead and stationery detail
IKAN letterhead templates
IKAN business card templates
IKAN envelope templates
IKAN ID card mockup
IKAN email signature spec
IKAN closing "Fin." page with contact