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Two stacked swatches showing the "i-kan" wordmark plus "talent mobility" descriptor, standard (teal on mint) and inverted (mint on teal).
Summary
The descriptor lockup page: the same two stacked swatches as the prior slide, now with the "talent mobility" descriptor set beside the wordmark, in standard and inverted colorways.
Visual description
Warm cream background, same "4.3. LOGO LOCKUPS" header. A left note reads "This is the standard logo format with the description marker." The center-right holds two stacked swatches. The upper "Standard Lockup with Descriptor" swatch is pale mint with the dark-teal "i-kan" wordmark and a two-line "talent mobility" descriptor to its right. The lower "Inverted Lockup with Descriptor" swatch is midnight-green with the same arrangement in pale mint. Caption labels sit above each swatch. Page "17" and "NOVEMBER 2023" footer.
Key takeaway
The incremental build: this page is identical to the previous one but adds the descriptor, so the guideline shows each lockup tier in isolation. The descriptor's two-line setting to the right of the mark establishes the standard spacing relationship.
Reuse notes
The middle of the three-page lockup progression. Reuse the approach of dedicating one page per lockup tier (mark, mark+descriptor, mark+descriptor+tagline) so usage rules are unambiguous.
From this deck: IKAN lockups with descriptor
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