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A do-not grid of eight prohibited logo treatments, each crossed with a red error mark and a caption.
Summary
The standard "logo misuse" page: eight incorrect treatments of the lockup laid out in a two-column grid, each marked with a red circular error icon and a short "Do not..." caption.
Visual description
White page, utility frame ("4.7. LOGO MISUSE", "IKAN TALENT MOBILITY", page "28", "NOVEMBER 2023"). The body is a two-column, four-row grid of violations: stretched horizontally, stretched/compressed differently, recolored to the orange accent, lockup rearranged (descriptor moved left of mark), drop-shadow effect applied, multiple unapproved colors mixed into the letters, a hollow stroke-only outline version, and the lockup placed on a solid orange background. Each example carries a small red circle-with-cross icon and a caption such as "Do not stretch/compress/distort our logo," "Do not use different colourways," "Do not apply any effects," and "Do not use the logo on unapproved backgrounds."
Key takeaway
A compact eight-up grid of red-flagged mistakes communicates the boundaries faster than prose. Pairing each wrong example with a single plain-language caption keeps it scannable.
Reuse notes
The essential "don'ts" page for any brand book. The red error icon plus terse caption convention is universally reusable; aim for the most common, most damaging misuses (distortion, recolor, effects, bad backgrounds) as shown here.
From this deck: IKAN logo misuse (prohibited treatments)
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