Preview image. Unlock full-res
Centered two-line brand statement mixing teal grotesque and coral serif italic on a faint patterned cream ground.
Summary
A single centered brand statement, "At IKAN, your change is never our challenge.", split between teal upright grotesque and coral serif italic for emphasis.
Visual description
Warm cream background with a barely-visible lattice of rounded-square outlines behind the text. The statement is set centered across two large lines: "At IKAN," and "is never" in teal upright grotesque, while "your change" and "our challenge." render in a coral-orange (#E8613C) serif italic. A small all-caps header reads "1. BRAND INTRODUCTION" top-left and "IKAN TALENT MOBILITY" top-right. Page number "3" and "NOVEMBER 2023" sit in the footer.
Key takeaway
The two-typeface, two-color emphasis system: a neutral grotesque carries the sentence while a warm serif italic lifts the key phrases. It makes a plain line of copy feel designed without any decoration.
Reuse notes
A strong opener for a section or a manifesto slide. Reusable wherever a single sentence needs to carry a page. Needs the paired typefaces (one grotesque, one serif italic) and an accent color to work.
From this deck: IKAN brand statement
View deck
