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Two stacked swatches showing the full lockup with "talent mobility" descriptor and the serif-italic tagline "Where expertise meets empathy", standard and inverted.
Summary
The fullest lockup page: the same two swatches now carry the wordmark, the "talent mobility" descriptor, and the serif-italic tagline "Where expertise meets empathy", in standard and inverted colorways.
Visual description
Warm cream background, same "4.3. LOGO LOCKUPS" header. A left note reads "This is the standard logo format with the description marker and tagline." The center-right holds two stacked swatches. The upper "Standard Lockup with Descriptor & Tagline" swatch is pale mint with the dark-teal "i-kan" wordmark, the "talent mobility" descriptor to the right, and the tagline "Where expertise meets empathy" set in a teal serif italic spanning the swatch beneath. The lower inverted swatch is midnight-green with the same arrangement in pale mint. Caption labels above each. Page "18" and "NOVEMBER 2023" footer.
Key takeaway
Completing the lockup ladder by adding the serif-italic tagline ties the logo system back to the deck's accent typeface. Showing the tagline lockup last, after the simpler tiers, makes the hierarchy of optional elements clear.
Reuse notes
The final and most complete page of the three-part lockup progression. Reuse the serif-italic tagline treatment to connect a wordmark to a brand line. This closes the requested slide range; the deck continues with clearspace, color, and application pages.
From this deck: IKAN lockups with descriptor and tagline
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