A wide photographic mockup on a white page with a small "7.1. BRAND EXTENSION" label top-left. A large landscape banner is mounted on a silver corrugated site fence under a blue sky. The banner is a modular grid of colored cells: mint, cream, dark teal, coral and a deep magenta (~#7A1F3D), holding the ikan logotype, a "Meet your captains" headshot card (Rohit Kumar), an aerial boat photo, and split headlines that mix Space Grotesk with coral italic Calluna ("Sail through change, without stress.", "Go change the world, we'll handle the rest."). The "k" logomark appears as a tile motif.

Key takeaway

Treating the brand system as a modular tile grid that scales to any banner size, mixing solid color blocks, photography and the logomark into one flexible patchwork. Setting it in a true outdoor mockup proves the system survives contact with a messy real environment.

Reuse notes

A persuasive way to show a flexible identity in situ rather than on a flat artboard. The patchwork tile grid is the reusable idea: define a cell kit (color block, photo, headline, logo, mascot/headshot) and recombine per format. Pairs with the flat banner artwork on slide 43.