IKAN primary colours (Sky Blue, Midnight Green, Accent)

IKAN primary colours (Sky Blue, Midnight Green, Accent), minimal, swiss, cool

Preview image. Unlock full-res

Primary palette page presenting Sky Blue and Midnight Green as two large swatches over an orange Primary Accent bar, each with RGB, CMYK and HEX.

Summary

The primary-colour page: two big swatches, Sky Blue (#ACD8D5) and Midnight Green (#134550), sit side by side above a full-width Primary Accent (#F1593F) bar, each labeled with name and RGB/CMYK/HEX values.

Visual description

White page, utility frame ("5.1. PRIMARY COLOURS", "IKAN TALENT MOBILITY", page "33", "NOVEMBER 2023"). Two paragraphs of rationale and a bold usage note ("Use the primary palette for primary brand communication...") fill the left margin. The right two-thirds holds two tall rounded swatch cards: pale Sky Blue on the left, deep Midnight Green on the right, each titled top-left and carrying "RGB / CMYK / HEX CODE" specs bottom-left (values in matching tonal text). Beneath them a wide orange-red rounded bar labeled "Primary Accent" lists its RGB, CMYK and HEX inline.

Key takeaway

Sizing the two workhorse colors as large cards and demoting the accent to a slim bar below visually encodes the hierarchy of the palette, you read which colors dominate before you read a single value.

Reuse notes

A clean primary-palette layout. Putting the spec values inside each swatch in a legible tonal tint keeps the page tidy. The size/prominence of each block doubling as a usage cue is the move to copy.

From this deck: IKAN primary colours (Sky Blue, Midnight Green, Accent)

View deck

More like this