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The custom "k" logomark shown large and centered with construction guides, explained by a short copy column at left.
Summary
The logomark page: the standalone custom "k" set large and centered inside light construction guides, with a short left column explaining it is the small-space mark for app icons and favicons.
Visual description
Warm cream background. A "4.2. OUR LOGOMARK" header and two short paragraphs sit in the left column, noting the logomark is an adapted version for small-space use and listing app icon and favicon as use cases. The right two-thirds holds the large dark-teal "k" logomark, centered within a square implied by thin mint guide lines. The mark's crossbar leaves a clean square "window" notch, and its leg kicks out to a sharp point. Page "15" and "NOVEMBER 2023" footer.
Key takeaway
Showing the logomark at the same scale and with the same guide treatment as the wordmark page builds a consistent reference grammar across the logo chapter. The square window reads even at this isolated scale, which is the test for a small-space mark.
Reuse notes
The companion to the wordmark construction page. Reuse the matched layout (same guides, same side-copy position) across all marks in a system so the pages feel like a set. Good reference for designing a reducible app-icon mark from a wordmark.
From this deck: IKAN logomark construction
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