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Clear-space diagram for the horizontal standard lockup, with and without the serif tagline, framed by dashed x/2 exclusion guides.
Summary
Clear-space rules for the horizontal "ikan talent mobility" lockup, shown twice, once on its own and once with the serif tagline, each wrapped in a dashed x/2 exclusion grid.
Visual description
White page, utility frame ("4.5. LOGO CLEAR SPACE", "IKAN TALENT MOBILITY", page "25", "NOVEMBER 2023"), with instruction text and the "x = width of IKAN 'k' / Exclusion zone = x/2" formula in the left margin. Two stacked diagrams fill the right side. The top one, captioned "Standard Lockup", shows the horizontal lockup ("ikan" beside stacked "talent mobility") framed by pale dashed guides and sky-blue corner squares with "x/2" callouts. The lower one, "Standard Lockup with Tagline", adds the italic serif line "Where expertise meets empathy" beneath and extends the dashed exclusion frame around the taller composition.
Key takeaway
Re-deriving the same x/2 margin around progressively larger lockups (mark, lockup, lockup-plus-tagline) shows clear space scales with the artwork while the unit stays constant, a consistent, teachable system.
Reuse notes
Part of the clear-space run (slides 23-26). Useful reference for documenting horizontal lockups with optional descriptor and tagline rows. The dashed-guide-plus-corner-square language is consistent across all four pages.
From this deck: IKAN standard lockup clear space (x/2)
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