A white page with "7.2. SOCIAL MEDIA COMMUNICATION" and a short intro top-left. On the left, a photographic mockup of a hand holding an iPhone showing the @ikanrelocations Instagram feed: a story tray of mint circles and a "Move Management" post over an orange shipping-container image, with like/comment counts. On the right sit four square post templates with rounded corners and the ikan avatar header: an aerial-road "Trusted by changemakers since 1996." card (teal/green), a green "Meet our managers" headshot card, a lime-green testimonial quote card, and a mint "Employee spotlight" card with a portrait. Utility labels read "IKAN TALENT MOBILITY" and "NOVEMBER 2023" at the corners.

Key takeaway

Showing the social system both in context (the in-hand phone) and as a clean template set (the post grid) on one page, so the reader sees both the feel and the reusable building blocks. The consistent avatar header plus rounded card frame ties unrelated post types into one feed identity.

Reuse notes

The opener for the social applications run (slides 46 to 47). Reusable as a "social system" page for any brand guideline. Define a small set of post archetypes (testimonial, spotlight, value statement, service) on one rounded-card template and the feed stays coherent. Pairs with the flat post templates on slide 47.