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Flat artwork of the modular ikan campaign banner shown as an edge-to-edge grid of colored tiles, photos, headlines and the logomark.
Summary
The flat version of the campaign banner: the full modular tile grid shown edge to edge so every cell and the messaging system are legible.
Visual description
The banner artwork fills the page as a grid of rectangular tiles in mint, cream, dark teal, coral, deep magenta and a fresh green. Cells include: a mint logotype block, a magenta "Meet your captains" card with the Rohit Kumar headshot, a cream "Sail through change, without stress." headline (sans plus coral italic serif), an aerial boat photo, a winding-road aerial photo, a green tile holding the large green-and-teal "k" logomark, a "Go change the world, we'll handle the rest." headline, an ikan talent mobility lockup on teal, and a coral tile with the ghosted rounded-square grid. A small slide number "43" sits bottom-left.
Key takeaway
The full kit of campaign tiles in one view: solid color blocks, two aerial photos, two split headlines, a portrait card and an oversized logomark, all snapping to one grid. It is a compact pattern library for an entire out-of-home campaign.
Reuse notes
The blueprint behind the outdoor mockup on slide 42. Reusable as a campaign system page: show the modular grid flat so designers can read the cell types and recombine them. The mixed sans/italic-serif headline pairing is the recurring voice across all applications.
From this deck: IKAN campaign tile grid
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