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Two stacked swatches showing the "i-kan" wordmark as a standard lockup (teal on mint) and an inverted lockup (mint on teal).
Summary
The lockup variations: the "i-kan" wordmark shown twice, once as a standard lockup (teal mark on a mint swatch) and once inverted (mint mark on a teal swatch), each labeled.
Visual description
Warm cream background. A "4.3. LOGO LOCKUPS" header and the note "This is our primary wordmark." sit at far left. The center-right holds two stacked rectangular swatches. The upper "Standard Lockup" swatch is pale mint (#A9D5CE) with the dark-teal "i-kan" wordmark centered. The lower "Inverted Lockup" swatch is midnight-green (#1A4A52) with the same wordmark in pale mint. Small teal caption labels sit above each swatch. Page "16" and "NOVEMBER 2023" footer.
Key takeaway
Demonstrating positive and inverted lockups as two equal swatches makes the two-tone system explicit and proves the mark works both ways. The small caption above each swatch is enough labeling.
Reuse notes
A standard lockup-variations page. The stacked positive/inverted swatch pair is reusable for any two-color identity. This is the first of three consecutive lockup pages that progressively add a descriptor and tagline.
From this deck: IKAN logo lockups standard and inverted
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