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Long-form brand story set as flowing teal grotesque paragraphs with key phrases lifted in coral serif italic, beside a small intro margin.
Summary
The brand-story narrative: several paragraphs of teal grotesque copy set large, with evocative phrases ("smooth sailing", "tried-and-tested", "care") pulled out in coral serif italic, framed by a small intro note in the margin.
Visual description
Warm cream background. A small framing paragraph and "2.2. BRAND STORY" header sit in the far-left margin. The main column holds four blocks of body copy set in a fairly large teal grotesque, generously leaded. Throughout, selected words and phrases switch to a coral-orange serif italic ("smooth sailing.", "mobility and relocation solutions,", "efficiency and care", "tried-and-tested processes, proven quality standards", "bold thirst for constant innovation", "do the right thing while doing things right."). "IKAN TALENT MOBILITY" header top-right, page "7" and "NOVEMBER 2023" footer.
Key takeaway
Highlighting emphasis words inside running body copy with the serif italic accent, rather than bolding, keeps long copy elegant and gives the eye anchor points. Setting body copy unusually large makes a text-only slide feel intentional.
Reuse notes
A good template for a narrative, manifesto, or origin-story slide that has to carry real paragraphs. The serif-italic highlight system scales to any amount of copy. Keep the margin intro short so the main column dominates.
From this deck: IKAN brand story long copy
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