IKAN vertical lockup with descriptor and tagline

Summary

The full vertical lockup including the italic serif tagline "Where expertise meets empathy", documented in a standard sky-blue treatment stacked above an inverted midnight-green treatment.

Visual description

White page, same utility frame as the rest of the logo section ("4.3. LOGO LOCKUPS" upper-left, "IKAN TALENT MOBILITY" upper-right, page "20" and "NOVEMBER 2023" at the foot). Two stacked landscape tiles fill the right two-thirds. The top tile is sky blue: the vertical "ikan / talent mobility" lockup sits left, a thin vertical divider rule separates it from the tagline "Where expertise / meets empathy" set in a dark italic serif. The bottom tile repeats the arrangement inverted on midnight green with the tagline in pale serif. Tiles are captioned "Vertical Standard Lockup with Descriptor & Tagline" and "Vertical Inverted Lockup with Descriptor & Tagline".

Key takeaway

Pairing a geometric sans wordmark with an italic serif tagline across a hairline divider is the brand's core type contrast, and showing it locked up at full size makes the sans/serif relationship the takeaway of the page.

Reuse notes

Good reference for brands that mix a grotesk mark with a serif voice line. The thin vertical rule between mark and tagline is a tidy, reusable separator. Best read alongside slide-19 (lockup without tagline) and the grayscale page.