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Logo-lockups page showing the vertical "ikan / talent mobility" lockup in two large color blocks, standard sky-blue and inverted midnight-green.
Summary
A logo-lockups reference page presenting the vertical "ikan / talent mobility" lockup twice: a standard version on a sky-blue tile and an inverted version on a midnight-green tile, side by side.
Visual description
White page with a thin top utility row: a small bold "4.3. LOGO LOCKUPS" section label upper-left, "IKAN TALENT MOBILITY" upper-right, page number "19" and "NOVEMBER 2023" along the bottom. A short two-line instruction sits in the left margin. The body is two equal landscape tiles. The left tile is pale sky blue (#ACD8D5) carrying the dark "ikan" wordmark with "talent mobility" descriptor beneath; the right tile is deep midnight green (#134550) with the same lockup reversed to sky blue. Each tile is captioned above in small grotesk: "Vertical Standard Lockup with Descriptor" and "Vertical Inverted Lockup with Descriptor". The wordmark's lowercase "k" carries the brand's signature plus-shaped crossbar.
Key takeaway
Showing a logo and its inverse as two solid color blocks at large scale, with tiny caption labels above each, is a clean, instantly legible way to document lockup variations in a brand book.
Reuse notes
A reusable template page for any brand-guidelines deck documenting standard vs inverted logo treatments. The fixed running header, margin instruction, and paired color tiles carry across the whole logo section, so it pairs naturally with the other lockup pages.
From this deck: IKAN vertical lockup with descriptor (standard and inverted)
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