OurFamilyWizard Brand Guidelines Book
An 86-slide co-parenting-platform brand book with a warm serif voice, alternating cream and pale-blue slides, a navy-and-sky palette, and a six-point spark symbol used as a running mark.
72 slides · Guideline
View deck overview
OurFamilyWizard brand book cover
About us, makes co-parenting easier
Our mission, families living separately thrive
Our vision, harmony through life's challenges
Our values, four-card grid
The OurFamilyWizard Manifesto
Section index, contents list
Voice section divider
Voice overview, five rule cards
Voice, Credible with examples
Voice, Realistically Optimistic
Voice, Empathetic
Voice, Pragmatic with examples
Voice, Friendly not formal comparison
Tone section divider
Tone overview, six tone cards
Tone chart, spectrum across contexts
Tone, Writing to Parents with examples
Writing to Professionals tone slide
Style Tips six-card grid
Writing Guidelines section contents
Writing about the brand do/don't quadrant
Writing about the product four rules
Treat features as singular do/don't examples
Capitalize features six-cell example grid
Don't capitalize general terms do/don't examples
Don't capitalize secondary tools example grid
Exceptions for capitalizing secondary tools
More resources link slide
Logo System section contents
Logo Overview horizontal and vertical lockups
Logo Color Application four backgrounds
Spark Symbol on four backgrounds
App Icon and Web Badge shapes
Logo Clearspace measurement diagram
Co-Branding partner lockups
Logo incorrect usage grid
Color Palette section divider
Color Palette swatch grid
Color Pairings circle grid
Color Pairings to Avoid grid
Suggested Color Schemes grid
Color Proportions for Professionals donut
Color Proportions for Parents donut
Supporting Colors swatch grid
Supporting Colors In Use mockups
Typography section divider
Typefaces specimen page
Type Hierarchy example
Fallback Fonts Google specimen
Fallback Fonts System specimen
Italics & Highlights examples
Expressions section divider
Sparks expression intro
Expressive Sparks element intro
Expressive Spark color combinations
Expressive Spark zoom textures
Recessive Sparks element intro
Recessive Spark color combinations
Recessive Spark zoom textures
Spark and type application examples
Design Elements section divider
Layered Capsule design element
Layered Circles design element
Rounded Boxes design element
Earmarks design element
Lists design element
Paper Backgrounds design element
Iconography section divider
Icon Library overview
Icons in Use product examples
UI Elements section divider