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OurFamilyWizard Brand Guidelines Book

An 86-slide co-parenting-platform brand book with a warm serif voice, alternating cream and pale-blue slides, a navy-and-sky palette, and a six-point spark symbol used as a running mark.

72 slides · Guideline

View deck overview
OurFamilyWizard brand book cover, editorial, minimal, dark
Cover
About us, makes co-parenting easier, editorial, minimal, light
About
Our mission, families living separately thrive, editorial, minimal, light
Vision
Our vision, harmony through life's challenges, editorial, minimal, light
Vision
Our values, four-card grid, editorial, minimal, light
Framework
The OurFamilyWizard Manifesto, editorial, minimal, light
Statement
Section index, contents list, editorial, minimal, light
Contents
Voice section divider, editorial, minimal, light
Section
Voice overview, five rule cards, editorial, minimal, light
Framework
Voice, Credible with examples, editorial, minimal, light
Body Copy
Voice, Realistically Optimistic, editorial, minimal, light
Body Copy
Voice, Empathetic, editorial, minimal, light
Body Copy
Voice, Pragmatic with examples, editorial, minimal, light
Body Copy
Voice, Friendly not formal comparison, editorial, minimal, light
Comparison
Tone section divider, editorial, minimal, light
Section
Tone overview, six tone cards, editorial, minimal, light
Framework
Tone chart, spectrum across contexts, editorial, minimal, light
Diagram
Tone, Writing to Parents with examples, editorial, minimal, light
Body Copy
Writing to Professionals tone slide, editorial, minimal, light
Tone Of Voice
Style Tips six-card grid, editorial, minimal, light
Tone Of Voice
Writing Guidelines section contents, editorial, minimal, light
Contents
Writing about the brand do/don't quadrant, editorial, minimal, light
Tone Of Voice
Writing about the product four rules, editorial, minimal, light
Tone Of Voice
Treat features as singular do/don't examples, editorial, minimal, light
Tone Of Voice
Capitalize features six-cell example grid, editorial, minimal, light
Tone Of Voice
Don't capitalize general terms do/don't examples, editorial, minimal, light
Tone Of Voice
Don't capitalize secondary tools example grid, editorial, minimal, light
Tone Of Voice
Exceptions for capitalizing secondary tools, editorial, minimal, light
Tone Of Voice
More resources link slide, editorial, minimal, light
References
Logo System section contents, editorial, minimal, light
Contents
Logo Overview horizontal and vertical lockups, editorial, minimal, light
Logo Usage
Logo Color Application four backgrounds, editorial, minimal, light
Logo Usage
Spark Symbol on four backgrounds, editorial, minimal, light
Logo Usage
App Icon and Web Badge shapes, editorial, minimal, light
Logo Usage
Logo Clearspace measurement diagram, editorial, minimal, light
Logo Usage
Co-Branding partner lockups, editorial, minimal, light
Logo Usage
Logo incorrect usage grid, editorial, minimal, light
Logo Usage
Color Palette section divider, editorial, minimal, light
Section
Color Palette swatch grid, editorial, minimal, light
Color Palette
Color Pairings circle grid, editorial, minimal, light
Color Palette
Color Pairings to Avoid grid, editorial, minimal, light
Color Palette
Suggested Color Schemes grid, editorial, minimal, light
Color Palette
Color Proportions for Professionals donut, editorial, minimal, light
Data Chart
Color Proportions for Parents donut, editorial, minimal, light
Data Chart
Supporting Colors swatch grid, editorial, minimal, light
Color Palette
Supporting Colors In Use mockups, editorial, minimal, light
Mockup
Typography section divider, editorial, minimal, light
Section
Typefaces specimen page, editorial, minimal, light
Typography
Type Hierarchy example, editorial, minimal, light
Typography
Fallback Fonts Google specimen, editorial, minimal, light
Typography
Fallback Fonts System specimen, editorial, minimal, light
Typography
Italics & Highlights examples, editorial, minimal, light
Typography
Expressions section divider, editorial, minimal, light
Section
Sparks expression intro, editorial, minimal, light
Brand Elements
Expressive Sparks element intro, editorial, minimal, light
Brand Elements
Expressive Spark color combinations, editorial, minimal, light
Brand Elements
Expressive Spark zoom textures, editorial, minimal, light
Brand Elements
Recessive Sparks element intro, editorial, minimal, light
Brand Elements
Recessive Spark color combinations, editorial, minimal, light
Brand Elements
Recessive Spark zoom textures, editorial, minimal, light
Brand Elements
Spark and type application examples, editorial, minimal, light
Brand Elements
Design Elements section divider, editorial, minimal, light
Section
Layered Capsule design element, editorial, minimal, light
Brand Elements
Layered Circles design element, editorial, minimal, dark
Brand Elements
Rounded Boxes design element, editorial, minimal, light
Brand Elements
Earmarks design element, editorial, minimal, light
Brand Elements
Lists design element, editorial, minimal, light
Brand Elements
Paper Backgrounds design element, editorial, minimal, light
Brand Elements
Iconography section divider, editorial, minimal, light
Section
Icon Library overview, editorial, minimal, light
Iconography
Icons in Use product examples, editorial, minimal, light
Iconography
UI Elements section divider, editorial, minimal, light
Section
OurFamilyWizard Brand Guidelines Book — full deck · Inspiration by VASA Works