Logo Overview horizontal and vertical lockups

Summary

A logo-overview slide: descriptive copy on the left, and two stacked bordered panels on the right showing the horizontal and vertical lockups of the OurFamilyWizard mark.

Visual description

Cream background. The left column has a teal "LOGO SYSTEM" eyebrow, a navy serif heading ("Logo Overview"), and two gray sans paragraphs describing the mark's wand-and-spark concept and its two orientations. The right two-thirds is split into two stacked bordered panels, each tagged in small gray caps: "HORIZONTAL" shows the blue-and-navy Spark symbol to the left of the navy "OurFamilyWizard" wordmark; "VERTICAL" centers the Spark above the wordmark. The Spark is an asterisk-like burst built from navy and sky-blue strokes. The vertical "Brand Guidelines" label and the small blue Spark symbol sit at the left edge and bottom-left.

Key takeaway

Presenting both lockup orientations in clearly labeled stacked panels, with the rationale written alongside, is the textbook way to open a logo section. Showing the symbol and wordmark together, then the symbol alone, sets up the slides that follow.

Reuse notes

The standard first slide of any logo-system section. Reuse the labeled horizontal/vertical panel pair for any identity with multiple lockups; it needs clean vector art on a calm background to let the mark read.