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Italics and color-highlight rules shown as three large quote-style panels where one or two heading words are set in italic and tinted for emphasis.
Summary
The emphasis-rules page: three large heading panels demonstrate using italics plus a color shift on one to three words to highlight them, kept to the heading only.
Visual description
Two-column layout. Left: teal eyebrow "TYPOGRAPHY", serif heading "Italics & Highlights", and a grey paragraph stating highlights should be in the heading only, limited to three words, and need not be consecutive. Right: three rounded panels in different brand tints (slate, pale sky, beige) each holding a large serif heading where the emphasized words are italic and tinted: "Co-parenting communication can be less frustrating", "Tools for positive & productive communication", and "Professional Accounts for Family Law Professionals". The non-emphasized words stay upright navy. "Brand Guidelines" label and spark mark on the left edge.
Key takeaway
Pairing two signals (italic plus a color tint) for emphasis and constraining it with a hard rule (heading only, max three words), so highlighting stays meaningful instead of decorative. Showing the rule across three real headings makes it unambiguous.
Reuse notes
A useful page for any brand that emphasizes words typographically. The explicit limits are the valuable part; copy the constraint, not just the look. Pairs with the type hierarchy page, which already previews the italic-emphasis move.
From this deck: Italics & Highlights examples
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