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Cream voice-overview slide with an explanatory left column and a right stack of five serif rule cards, each labeled with a numbered badge.
Summary
A voice-overview slide explaining the brand's personality at left and listing its five voice rules as a vertical stack of serif cards at right.
Visual description
Warm cream (#FAF6EC) ground. The left column holds a teal "VOICE" eyebrow, a serif "Voice Overview" subhead, two short grey-navy sans paragraphs, and then a numbered list (1-5) of the voice attributes in small sans with thin circular number markers. The right two-thirds is a single tall rounded card divided into five stacked rows by hairlines; each row centers a small powder-blue all-caps "RULE 1" through "RULE 5" pill above a large serif attribute name: Credible, Realistically Optimistic, Empathetic, Pragmatic, Friendly, not formal. The left edge carries the vertical "Brand Guidelines" label, the spark mark bottom-left, and a circular menu icon top-left.
Key takeaway
Stating the rules twice at two scales: a compact numbered list in the sidebar for reference and the same five as big serif cards for impact. The numbered "RULE n" pill on each card makes an ordered framework feel deliberate and quotable.
Reuse notes
A strong overview pattern for any framework with four to six named parts (voice attributes, principles, pillars). The stacked single-card-with-hairlines treatment keeps the list unified rather than fragmenting into separate boxes. Each named attribute then gets its own detail slide later, so this works as a chapter hub.
From this deck: Voice overview, five rule cards
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