Logo Clearspace measurement diagram

Logo Clearspace measurement diagram, editorial, minimal, light

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Clearspace slide with copy at left and two panels diagramming the minimum safe margin around the horizontal and vertical lockups using dotted guides and corner markers.

Summary

A clearspace slide: copy on the left and two stacked panels on the right diagramming the minimum exclusion zone around the horizontal and vertical lockups with dotted guide lines and corner markers.

Visual description

Cream background. The left column has a teal "LOGO SYSTEM" eyebrow, a navy serif heading ("Logo Clearspace"), and two gray sans paragraphs explaining the safe zone equals the height of the capital "O" in the wordmark. The right two-thirds is split into two bordered panels tagged "HORIZONTAL" and "VERTICAL"; each shows the navy lockup boxed by a dotted rectangle, with faint circular markers at the corners and edges indicating the measured margin unit. The vertical "Brand Guidelines" label and small blue Spark symbol sit at the left edge and bottom-left.

Key takeaway

The dotted exclusion-zone box with repeated unit markers is the standard, instantly legible way to specify clearspace, and showing it for both lockup orientations covers the real cases. Tying the margin to a letterform ("the cap O") makes the rule scale automatically with logo size.

Reuse notes

A required slide in any logo system; reuse the dotted-box-plus-corner-markers diagram. Define the spacing unit from a feature of the logo itself so the rule holds at any scale, and show every lockup that has different proportions.

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