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Cream tone-overview slide with an explanatory left column and a right three-by-two grid of serif tone cards, each labeled with a numbered badge.
Summary
A tone-overview slide explaining tone-versus-voice at left and presenting the six tones as a three-by-two grid of serif cards at right, each with a numbered badge.
Visual description
Warm cream (#FAF6EC) ground. The left column has a teal "TONE" eyebrow, a serif "Tone Overview" subhead, and two short grey-navy sans paragraphs distinguishing tone from voice. The right two-thirds is a three-column, two-row grid of six tall rounded cards; each card centers a small powder-blue all-caps "TONE 1" through "TONE 6" pill above a large serif tone name: Polite, Empathetic, Sober, Relaxed, Energized, Positive. The cards are evenly sized with soft borders. The left edge carries the vertical "Brand Guidelines" label, the spark mark bottom-left, and a circular menu icon top-left.
Key takeaway
Echoing the Voice Overview's card system but in a six-up grid, so the two chapters feel like a matched pair at different counts. The numbered "TONE n" pill keeps an unordered-looking grid feeling like a defined, finite set.
Reuse notes
A good overview for a set of five to six named items where a single tall stack would feel cramped. Mirrors the Voice Overview deliberately; keep the badge and serif-name treatment identical across both so the brand system reads as one. Each tone is then applied in the tone chart that follows.
From this deck: Tone overview, six tone cards
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