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Brand-element slide for Earmarks, a folded dog-ear corner that turns a rounded box into a sticky-note, shown on a navy panel and a sky panel.
Summary
The Earmarks element page: a folded dog-ear corner that turns a rounded box into a sticky-note, adding a tactile, hand-made feel, shown on navy and sky panels.
Visual description
Cream background. Left column carries the "DESIGN ELEMENTS" eyebrow, a serif headline "Earmarks", and a sans paragraph describing earmarks as a tactile detail that turns rounded boxes into sticky-note-like elements to balance a digital brand. The right two-thirds is two tall rounded panels side by side, navy on the left and sky-blue on the right. Each holds a centered near-square rounded card whose bottom-right corner is folded up as a peeled dog-ear, the underside of the fold a slightly different tone (cream on the navy card, pale blue on the sky card), so the card reads like a turned page or sticky note. The vertical "Brand Guidelines" label and corner spark glyph repeat.
Key takeaway
Adding a single small tactile detail, a folded corner, to an otherwise flat digital container to inject warmth and a paper metaphor. It is a tiny move that gives the whole system personality.
Reuse notes
A charming accent for friendly, approachable products, especially ones that want to feel human despite being software. Builds directly on the Rounded Boxes element. Use sparingly so the dog-ear stays a delight rather than a tic.
From this deck: Earmarks design element
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