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Cream voice-detail slide defining Realistically Optimistic at left and a single large serif example quote filling a bordered card at right.
Summary
A voice-attribute detail slide: a definition of "Realistically optimistic" at left and one large serif example sentence centered in a bordered card at right.
Visual description
Warm cream (#FAF6EC) ground. The left column carries a teal "VOICE" eyebrow, a two-line serif "Realistically optimistic" subhead, and a short grey-navy sans paragraph defining the trait. The right two-thirds is a single tall rounded card with a small grey "EXAMPLE" label top-left; centered inside, a five-line serif example sentence reads, "If you have a high-conflict relationship with your former partner, you might think your child is struggling the whole time they're away from you. But that's not necessarily true." The card is otherwise empty, giving the quote full weight. The left edge carries the vertical "Brand Guidelines" label, the spark mark bottom-left, and a circular menu icon top-left.
Key takeaway
Letting a single longer example sentence fill an entire card, set large in the serif, so one piece of model copy becomes the hero of the slide. The matching sidebar/label structure ties it to the other voice detail slides for a consistent chapter.
Reuse notes
Use the single-quote variant when one example says it best and the double-quote variant (as on the Credible slide) when you want a contrast pair. Both share the same frame, so they read as one system. Keep the body sidebar short so the example dominates.
From this deck: Voice, Realistically Optimistic
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