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Capitalization-rule slide with guidance at left and four stacked serif example sentences on the right, two DO and two DON'T, contrasting lowercase versus capitalized terms in teal or red italic.
Summary
A capitalization-rule slide on general terms versus specific features: the rule on the left, and four stacked serif example sentences on the right, two marked DO and two DON'T, with the decisive word in italic teal or red.
Visual description
Cream background. The left column has a teal "WRITING GUIDELINES" eyebrow, a three-line navy serif heading ("Don't capitalize general terms or specific instances"), and two short gray sans paragraphs. The right two-thirds is a tall bordered panel of four rows split by hairlines; each row has a small teal "DO" or red "DON'T" label and a large navy serif sentence with the contrast word italicized and colored teal ("expenses," "Messages... messages") or red ("Expenses," "Message"). The vertical "Brand Guidelines" label and blue Spark symbol sit at the left edge and bottom-left.
Key takeaway
The same DO/DON'T row template as the singular-features slide, reused for a sibling rule, so the section reads as a consistent system. One sentence even shows the brand term capitalized and the generic term lowercase together, teaching the distinction inside a single line.
Reuse notes
Directly reusable wherever a rule hinges on capital versus lowercase. Reusing the identical row layout across consecutive rule slides is the point; it makes the whole "Writing Guidelines" section feel authored as one unit.
From this deck: Don't capitalize general terms do/don't examples
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