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Logo color-rules slide with guidance at left and a four-cell grid showing the lockup on paper, ink navy, sky blue, and slate backgrounds in full-color, reversed, and solid variants.
Summary
A logo color-application slide: rules on the left and a 2-by-2 grid on the right showing the full lockup on four background colors, demonstrating full-color, reversed, and solid treatments.
Visual description
Cream background. The left column has a teal "LOGO SYSTEM" eyebrow, a two-line navy serif heading ("Logo Color Application"), and three short gray sans rules with bold lead-ins naming the variants (Ink & Sky, Light Paper & Sky, Solid). The right two-thirds is a 2-by-2 grid of rounded color tiles: top-left a near-white paper tile with the full-color lockup; top-right a deep navy "ink" tile with the light/reversed lockup; bottom-left a sky-blue tile with a solid navy lockup; bottom-right a muted slate tile with a solid white lockup. Each tile shows the Spark symbol above the wordmark. The vertical "Brand Guidelines" label and blue Spark symbol sit at the left edge and bottom-left.
Key takeaway
A 2-by-2 background swatch grid that demonstrates light, dark, and mid-value cases at once tells the whole color-application story in a single glance. Pairing each tile with a named rule on the left maps the "when to use which" cleanly.
Reuse notes
The definitive logo-on-backgrounds slide; reuse the four-tile grid (light, dark, brand-color, neutral) for any identity. Choose the four background values to span the real range the logo will sit on, so the contrast rules are obvious.
From this deck: Logo Color Application four backgrounds
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