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Cream voice-detail slide defining the Credible attribute at left and showing two large serif example quotes in a stacked card at right.
Summary
A voice-attribute detail slide: a short definition of "Credible" at left and two large serif example sentences stacked in a bordered card at right.
Visual description
Warm cream (#FAF6EC) ground. The left column has a teal "VOICE" eyebrow, a serif "Credible" subhead, and a short grey-navy sans paragraph defining the trait. The right two-thirds is a tall rounded card with a small grey "EXAMPLES" label top-left, split by a hairline into two zones; each zone centers a large serif example sentence (a therapist quote about the ages of the kids; a sentence citing Kaiser Permanente and the CDC studying Adverse Childhood Experiences). The examples sit in generous whitespace. The left edge carries the vertical "Brand Guidelines" label, the spark mark bottom-left, and a circular menu icon top-left.
Key takeaway
The definition-plus-evidence layout: a one-paragraph trait definition on the left, then the trait demonstrated in real example copy set large in the brand serif. Showing the attribute in actual sentences is more convincing than describing it.
Reuse notes
A repeatable detail template used across every voice attribute in this deck (Credible, Empathetic, Pragmatic, and so on). The big centered example card pattern recurs throughout and is reusable anywhere you want to showcase sample copy or quotes. Keep examples short enough to set large.
From this deck: Voice, Credible with examples
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