Writing about the brand do/don't quadrant

Naming-rules slide with guidance at left and a four-cell do/don't grid showing the brand name set large, one correct version and three incorrect versions.

Styleeditorial, minimal, light-mode

Colorlight, warm, high-contrast

Typeserif, oversized, sans-serif

Moodprofessional, trustworthy, calm

Elementscard

Tagstone-of-voice, naming-rules, do-and-dont, four-quadrant, wordmark-spelling, red-dont-labels, sidebar-label, brand-guidelines

Palette

#F8F6EE

#16314A

#B23A2F

#2E7BA6

Summary

A naming-convention slide: spelling rules on the left, and a four-cell grid on the right where the brand name is set large four ways, one marked "DO" and three marked "DON'T."

Visual description

Cream background. The left column has a teal "WRITING GUIDELINES" eyebrow, a two-line navy serif heading ("Writing about the brand"), and three short rules with bold lead-ins ("Avoid the acronym," "Forget the spaces," "Capitalize each word"). The right two-thirds is a 2-by-2 bordered grid: top-left shows "OurFamilyWizard" in large serif with a small teal "DO" caption; the other three cells show wrong forms ("OFW," "Our Family Wizard," "Ourfamilywizard") each with a red "DON'T" caption and a one-line gray reason beneath. The vertical "Brand Guidelines" label and blue Spark symbol sit at the left edge and bottom-left.

Key takeaway

The single-correct-versus-three-wrong quadrant makes a spelling or usage rule unmistakable at a glance, with color (teal DO, red DON'T) carrying the verdict. Setting the name large in each cell lets the eye compare the forms directly.

Reuse notes

A clean template for any do/don't usage page: brand-name spelling, logo misuse, capitalization. The red/teal verdict labels are the load-bearing cue; keep them consistent across all do/don't slides in the deck.