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Cream voice-detail slide defining the Pragmatic attribute at left and two large serif example sentences stacked in a bordered card at right.
Summary
A voice-attribute detail slide: a definition of "Pragmatic" at left and two large serif example sentences stacked in a bordered card at right.
Visual description
Warm cream (#FAF6EC) ground. The left column carries a teal "VOICE" eyebrow, a serif "Pragmatic" subhead, and a short grey-navy sans paragraph defining the trait. The right two-thirds is a tall rounded card with a small grey "EXAMPLES" label top-left, split by a hairline into two zones; each centers a serif example sentence (one about keeping a call short when a child is at a sleepover; one about creative ways to stay connected, like a bedtime story or doing makeup over a video call). Generous whitespace surrounds each example. The left edge carries the vertical "Brand Guidelines" label, the spark mark bottom-left, and a circular menu icon top-left.
Key takeaway
The same definition-plus-two-examples frame as the Credible slide, confirming the deck's rule that every voice attribute is shown, not just told. The hairline split keeps two model sentences distinct while sharing one card.
Reuse notes
Part of the repeating voice-attribute detail set; identical structure to its siblings with only the trait and examples changing. The two-example variant is best when you want to show range within one trait. Keep each example to a few lines.
From this deck: Voice, Pragmatic with examples
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