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Product-writing slide with intro copy at left and four stacked rule rows on the right, each led by a pale-blue numbered badge and an oversized serif rule statement.
Summary
A "four guiding principles" slide: a short intro on the left and four stacked rule rows on the right, each opening with a pale-blue "RULE N" badge above an oversized navy serif rule statement.
Visual description
Cream background. The left column has a teal "WRITING GUIDELINES" eyebrow, a two-line navy serif heading ("Writing about the product"), and a short gray sans paragraph naming four guiding principles. The right two-thirds is a single tall bordered panel split into four horizontal rows by hairline rules; each row has a rounded pale-blue badge ("RULE 1" to "RULE 4") and a large navy serif rule headline ("Treat all top-level features as singular," "Capitalize top-level features," "Don't capitalize general terms or specific instances," "Don't capitalize secondary tools"). The vertical "Brand Guidelines" label and blue Spark symbol sit at the left edge and bottom-left.
Key takeaway
Stacking rules as full-width rows, each with a numbered badge and one big serif statement, turns a principles list into a confident, readable index that also previews the slides that follow.
Reuse notes
A good overview or agenda pattern for a rules-heavy section, especially when each rule gets its own detail slide afterward. The oversized serif statements need room, so cap it at around four to five rows before the type shrinks.
From this deck: Writing about the product four rules
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