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Minimal cover with a single solarized iridescent flower centered on a soft pastel ground, title at left and lululemon logo at right.
Summary
The title page: a single solarized, iridescent flower floats on a soft lavender-to-blush ground, with the report title set small at left and the lululemon logo at right.
Visual description
A near-white ground tinted with a faint lavender, pink and green wash. Centered and slightly low sits one tall flower rendered in a solarized, holographic treatment, blue-violet petals up top, a glowing lime-green bloom and leaves below, casting a soft purple shadow. Type is sparse and small: "Impact Report" in roman with "2022" in italic serif, set at left-center; the lululemon omega mark and wordmark sit at right-center. No other elements; the image and quiet type carry the whole page.
Key takeaway
Letting one striking, color-treated natural object and a lot of empty pastel space carry a title page, with the title shrunk to a quiet line rather than a banner. The solarized photo treatment turns an ordinary flower into a brand-defining image.
Reuse notes
A confident, gallery-like cover pattern for reports or brand books that want calm over impact. Lives or dies on the strength and color treatment of the single hero image; against a generic stock photo it would look empty.
From this deck: Impact Report 2022 cover with iridescent flower
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