On the go spotlight story

On the go spotlight story, editorial, minimal, vibrant

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Solid-blue spotlight-story page with a serif-italic accent title, three columns of body copy, a captioned portrait photo, and vertical sidebar labels.

Summary

A Spotlight Story on Impact Fellowships and Deed: a flat saturated blue page carrying a serif-italic title, three narrow columns of white copy, and a single captioned portrait, with vertical "Spotlight Story" labels framing both edges.

Visual description

A solid royal-blue field fills the page. The title "On the go" sits upper-left in white, with "go" in a serif italic. Three narrow columns of white body copy run beneath the title across the left and center. At the right is a color portrait of two smiling people, with a small italic caption underneath. "SPOTLIGHT STORY" is set vertically up the far-left and far-right margins. The thin header reads "SPOTLIGHT STORY: ON THE GO / 02 BE HUMAN / LULULEMON IMPACT REPORT 2022".

Key takeaway

Swapping the gradient of other spotlight pages for a flat, fully saturated blue keeps the same story-type wayfinding (serif-italic title, vertical sidebar labels, captioned photo) while reading as its own beat. Solid color plus white type is a punchy, cheap way to separate features from data pages.

Reuse notes

A variant spotlight template for when you want maximum color saturation rather than a soft gradient. The fixed serif-italic title and vertical labels keep all the story pages visually related even as the background changes. Pick a single strong portrait; three columns of reversed-out body copy need a calm, even background to stay readable.

From this deck: On the go spotlight story

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